Visual Identity and collateral design for Tiger Toes, a strategic consultancy firm founded by Geneviève Grenier.
Design and layout for the fourth issue of Art & Wonder. A special issue conceived and edited by the Artivistic Collective entitled The Enthusiasm Workshop or How to Open a Durian, reflecting on PoC friendship, self-representation and labour.
Commemorative book design documenting la Classe des Sages, an academic exchange project between Elders and researchers organised by Réseau Dialog in the Anicinape Community of Pikogan.
Visual design for Shawn Jobin's second full-length release Éléphant, a dark électro-rap album that addresses issues of mental illness and stigma.
Research report and accompanying summary pamphlet on the working conditions of migrant farm workers in Saint-Rémi, Québec, conducted by legal sciences researchers at UQAM.
The extensive quantitative research is clarified through a structured layout hierarchy and illustrated charts and graphs, describing a neo-feudal system of labour, where minimum-wage workers are tied to their employer without access to the rights of citizens.
Brique par brique is a social enterprise and community housing project in the Park Extension neighbourhood of Montreal. They issue community investment bonds that will work to finance the building of dynamic and affordable homes.
Brochure design for Articule, presenting an overview of the artist-run centre's activities. The brochure reaffirms and communicates its mandate of social engagement, and acts as a tool for fundraising and outreach.
#MTLsansprofilage is a social media campaign that was designed as part of a research-action project on the interactions of racialized youth with the police in a neighbourhood of Montreal. The campaign features vignettes (illustrated by Maylee Keo) depicting their experiences and providing tips on how to deal with police profiling, alongside related content and news.
Produced in collaboration with KNG FU.
Poster design in collaboration with Stefan Christoff for Justseeds' Celebrate People's History Poster Series, commemorating the mass protests against the FTAA in Québec City in 2001.
Available for purchase here.
Courage is a coalition of the independent left in Canada, aiming to become a democratic space for education, organizing and collective action. We designed the logo and visual identity kit for local organizers to use in their communications and campaigns.
Visual Essay created as a way to frame LOKI's practice, and to challenge conventional discourses of graphic design. Through citation, ideas, and images, it describes the ways in which graphic design both reinforces and challenges oppressive power structures.
Graphics, posters, placards, and stickers designed in response to mounting far-right, racist, and islamophobic attacks in Québec and elsewhere.
Programme design for Montréal Monochrome V: Atterissage d'urgence/Emergency Landing, an annual event which aims to address the mis- and underrepresentation of marginalized groups in Montréal's contemporary art milieu.
Calendar designs for Articule's 2016-17 programming season, introducing a bold new visual language for the centre.
Album design for Alex Ookpik's memorial album Megafauna. Alex passed away in 2016, and this is the first album from her musical legacy, with proceeds going toward the Alexandra Olsen Memorial Award at Concordia University, for a female electroacoustic music composer.
Sounding the City is an online exhibition by sound artists Jen Reimer & Max Stein dedicated to capturing urban environments and re-imagining their soundscapes through site-specific installations and acoustic interventions.
LOKI designed the visual identity, website and collateral material for the launch event including invitation cards, a newsprint zine, and postcards guiding visitors to the live installations. The identity proudly features a pre-release of FeedType's More Gothic typeface.
Design and typesetting of Accordéon, an experimental novel by Kaie Kellough, published by ARP Books. The text features intrusive annotation by the 'Ministry of Culture' that interject upon, and at times overwhelm, the page.
Campaign and protest visuals for the Non-Status Women’s Collective denouncing the invisibility, exclusion, and extreme precarity faced by non-status people in Canada. These images are from the Dec. 3, 2016 rally in Montreal, Quebec.
Created in collaboration with Zola, Laura Sirois, and members of the Collective. More information here.
Visual identity and website design for les éditions du remue-ménage, celebrating their 40 years of French-language feminist publishing. The site showcases their extensive catalogue through a highly functional interface with rich content and categorisation for each title.
Development by Sasha Endoh Code & Design.
Album artwork for Jason Sharp's A Boat Upon Its Blood, an experimental electro-acoustic composition based on the breath and heart rate.
Typographic campaign visuals for Cinema Politica's Nations & Migrations Program and #comfortabletruths discussions, highlighting issues of nationhood and migration from both a historical and contemporary perspective.
Featuring citations from Harsha Walia, Yassin 'Narcy' Alsalman, Lali Mohamed, Rana Salah, and Jesse Wente.
Intérro ? is a collaborative audio-visual performance piece created by Kaie Kellough, Tanya Evanson, Jason Sharp and Kevin Lo. The piece deals with border interrogations and sonic representations of state violence. The projected typo-graphics are drawn from collected texts relating people's experiences of borders, and are "played" live during the performance.
Treater is a mobile application that allows people to discover local restaurants and send personalised gift cards to their friends.
Public interview archive of an ethnographic study of Parc Émilie-Gamelin initiated by Amplifier Montréal. The website collects a multiplicity of voices from the park and presents them in raw audio and text transcription.
Visit the site here. Produced in collaboration with KNG FU.
Design of the International Institute of Sustainable Development's 2016 annual report (available here). The report highlights the broad scope of IISD's research, work and partnerships across the globe.
In collaboration with Studio Jaywall.
WIOT Magazine is an online magazine for contemporary Indigenous voices that complements the television series Working It Out Together on APTN. The platform features wide-ranging content created by Indigenous writers, artists, activists, filmmakers, scholars, and knowledge keepers, from nations and communities across Turtle Island.
LOKI and KNGFU are creative partners in this project, having developed the visual identity and website design, and providing strategic communications support.
The second issue of Represent addresses exhaustion and the political economy of happiness, in the ways POC are expected to act and react to white supremacy and privilege in the everyday. The zine's design plays with the tensions between humour, absurdity, anger and frustration.
Visual Identity and one-page website design for Samantha Dion, an exclusive muse and professional companion based in Toronto.
A selection of logos and wordmarks.
Digital brand campaign concepts and visuals developed for Apollo Music Store, a curated music licensing service.
Cover design for jia qing wilson-yang's Small Beauty, published by Metonymy Press. The novel follows Mei, a Chinese-Canadian trans woman, who in coping with the death of her cousin abandons her life in the city to live in his now empty house in a small town.
Africa As A Dream That Travels Through My Heart is the first of a collection of three books by Montréal poet Jason Blackbird Selman. The book uses music (Soul, Reggae, Spoken Word, Hip Hop, Jazz) as a trigger for writing and explores themes of diaspora, the current climate of civil rights, love, and the realities of being a new husband and father.
Published by Howl! Arts.
Poster and schedule design for Montréal Monochrome IV: Study Hall, an event which aims to address the mis- and underrepresentation of marginalized groups in Montréal's contemporary art milieu. The design uses shades of grey and a deconstructred typographic layout to address notions of visibility and invisibility.
Business card designs for the artist-run centre Articule, including the development of an updated typographic and colour palette.
Campaign visuals and pamphlet design for Delivering Community Power, an initiative to transform Canada's postal system into a hub for a greener and more equitable economy.
Al Jazeera’s Life on Hold is an expansive and immersive web documentary about the struggle of Syrian refugees in Lebanon. Through a series of intimate character portraits showcasing first-person stories and impressions of their day to day lived experience, the website highlights the human story behind the deafening numbers of the Syrian refugee crisis.
The website also features interactive artwork created by Syrian artist Tammam Azzam, exploring the concept of memory and identity. In turn, Tammam’s artwork acts as a canvas for the public to leave messages for the individual refugees.
In collaboration with KNG FU.
Graphic design and text layout of Cindy Milstein's collection of essays Taking Sides: Revolutionary Solidarity and the Poverty of Liberalism. The design subtly reinforces the challenging content through stark title pages, sharp typographic contrast and an emphasis on the margins.
Frontispiece/cover woodcut illustration by Chris Robertson.
Purchase Taking Sides from AK Press.
Zola X LOKI radical sticker set featuring collaborative designs and a collection of insurrectionary emojis.
Visual Identity design and one-page website for Fashioncan.com, a company that supports independent and emerging fashion designers.
World (War) Music International Incorporated Inc. is a revolutionary new music label featuring the “next-level talents of extremely well integrated visible minorities”. The label launched in October 2015 by collaborating with/supporting the VIVA! Art Action performance festival, mobilizing a guerilla marketing campaign and premiering a five minute tour trailer music video/short film.
Produced collectively as part of Artivistic #postlife.
Visual identity and communications materials for the 5th edition of VIVA! Art Action. The festival brings together nine Montreal artist-run centres within a collaborative platform to showcase risk-taking artistic practices including performance, public intervention, relational projects, body art, happenings and furtive action.
Festival graphics and street posters to announce concerts and events organised by the Howl Arts Collective.
A variety of poster designs for events and exhibitions, artistic statements, and political action.
Unceded Voices poster artwork by Aura + Chief Lady Bird. Status Now poster illustrated by Zola. Apartheid Wall poster designed by Jason Kuhrt, art direction by LOKI. Coeur-Rage poster designed in collaboration with Sarah Boris. Imaging Apartheid poster illustrated by Hoda Adra.
Visual identity update and website design for the activist film collective Épopée.
Design and illustrations for a legal research report on unjust Rental Board delays produced by Project Genesis. The report reveals the inherent bias of the Board in favour of landlords, and against tenants.
The use of coloured stock allowed us to add visual interest and clarify the content while keeping printing costs low.
One of the key strategic components of the Unite Against Austerity campaign is to encourage diverse communities and groups to create connections and build solidarity between struggles. This was reflected in the design through the creation of modular design elements and a simple and clear visual language.
For May Day 2015 in Toronto, artist–activist Ryan Hayes reached out to us, and we provided visual and typographic assets for the organising comittee to use in their mobilisation materials. Mary and Jesse from Justseeds organised a screenprinting workshop as part of Mayworks, collectively producing hundreds of placards, posters, and bandanas.
Photos by Ryan Hayes, Mayworks, Shaghayegh Tajvidi and Edward Hon-Sing Wong.
Art direction and graphic design for Smart Change's Unite Against Austerity campaign. The initiative aims to connect and amplify the struggles of diverse groups affected by the Canadian government's austerity agenda.
Click here to see images of the designs in use for May Day mobilization in Toronto.
A series of risograph prints and a large-format plotter print composed from images of vernacular signage from the Junction neighbourhood of Toronto. Created for and exhibited as part of the Toronto Design Offsite Festival 2015, as a commentary on gentrification and urban change.
Conceived and designed in collaboration with Studio Jaywall. Awarded a So(cial) Good Design Award, 2015.
Documentation of the Artivistic collective’s transition into #postlife. As part of this process the collective killed its website, dissolved its non-profit organization and closed it’s bank account, and began inventing new ways to support each other in becoming awesome and dangerous together.
#postlife #postcynicism #postoptimism #poc #magic #friedchicken
A conceptual T-shirt design and editorial obliquely addressing the contemporary conditions of precarity and anxiety in relation to capitalism. The shirts are paired with a copy of the We are all very anxious zine and distributed together in limited editions, linking the two in order to experiment with fashion as a carrier for critique.
A zine edition of the Institiute for Precarious Consciousness’ important and timely text We are all very anxious, discussing the affective dimensions of capitalism, popular movements in relation/resistance to these, and strategies for the contemporary situation. Paired with The Precari-Tee project as an experiment with fashion as a carrier of critique.
Visual identity development and brand positioning for the studio. The simplicity of the logo belies more complex meanings by altering the traditional (Western) reading direction and locking up bled-off the canvas. The bottom left positioning itself is a subtle political statement.
The presence of the tagline as a central part of the visual identity reaffirms the studio’s expertise and its purpose.
Programme design for The HTMLLES 2014, a bi-annual feminist festival of media arts and digital culture. This year's festival was entitled Zero Future. The editorial approach and image treatments underscore the dissonant thematic of the festival.
In contemporary Australia the words ‘country’, ‘decolonisation’, ‘family’ and ‘law’ are loaded with meanings that differ greatly from person to person across this nation’s Aboriginal and migrant communities.
As part of Memefest 2014, we developed a collaborative project that explored this diversity while also challenging people's (and our own) understanding of the terms through a four-part publication and street poster series.
Portrait photography by Samantha Edwards. Project facilitated in collaboration with Alana Hunt.
As part of Memefest 2014, these posters and badges were created to provide the Brisbane Aboriginal Sovereign Embassy and their allies with strong visual iconography to assert the aboriginal presence within Brisbane's urban landscape specifically, as well as other Australian cities by extension.
Designed in collaboration with Ella Byworth, with the inspiration/guidance of BASE's Jade Maree.
Memefest 2014—Radical Intimacies: Dialogue in our Time took place in Melbourne and brought together international artists, activists, academics and local community members for a 3 day extradisciplinary symposium and workshop. The workshop focused on critically addressing issues facing aboriginal groups, the struggle for aboriginal rights from a decolonial context and challenging the forced removals of children from the community.
Visual identity update for Cinema Politica's 2015-16 season of political documentary screenings. A cohesive, yet flexible, graphic system was introduced across multiple touch points, strengthening the organization's voice and recognition, with an eye towards further evolution.
Visual Identity and poster/brochure design for Cinema Politica's Divine Interventions screening series, showcasing documentaries that explore the interesection of spirituality and social justice.
Proposed redesign for the Nouveau Projet website to better reflect the visual design and editorial direction of the print edition.
Album packaging design and visual identity for the Barr Brothers Sleeping Operator. In collaboration with artist Brigitte Henry.
Intimate Distance is a limited edition newsprint zine that presents a selection of photographs by Montréal-based photographer Vo Thien Viet. Thien’s photography played a crucial role on the front lines during the student protests in Québec in 2012. This collection proposes a transition, a more subtle and personal documentation of moments that make up a politically engaged life.
This graphic was originally conceived as a solidarity statement with the people of Ferguson and their right to resist police oppression, to challenge the dominant media narrative and its reasoning of the riots. With further development, the series acts as a generalised critique of the liberal mindset, and as positive, flowering even, encouragement for those who critically oppose it.
It was also adapted as a supporting graphic for Memefest 2014, the theme of which, Radical Intimacies: Dialogue in Our Times, matched well with the intentions of the design.
An online memorial to the Gazans killed during Israel's operation "Protective Edge", July–August 2014. The dead have names...
With music by Stefan Christoff and Rebecca Foon. Co-created with Tarek Sherif.
International Solidarity Poster Project for Palestine. A silkscreen poster series (produced in collaboration with Just Seeds), events, exhibitions and talks in support of the BDS movement and the Palestinian struggle for liberation. Various artists.
Poster series designed to visualise opposition to the proposed Québec Charter of Values. The posters were distributed through a network of feminist artist-run centres, wheatpasted in the street and used in public demonstrations.
Issue thirteen of Four Minutes to Midnight, a collaborative, experimental, literary arts zine. The issue emerges out of the experience of the Québec Student Strike, but is not specifically “about” it, acting more as a reflection on 10 years of community organising, designing and publishing, making music, and strolling through gentrifying neighbourhoods in opposition to neoliberal capitalism.
Issue twelve of Four Minutes to Midnight, a collaborative, experimental, literary arts zine. This issue celebrates the 10th anniversary of Expozine, Montreal's annual small press, comic and zine fair. It features an expansive collage of work that has been exhibited at Expozine over the years, alongside interviews with the organisers and an complete list of all the exhibitors who have participated over the years.
Issue eleven of Four Minutes to Midnight, a collaborative, experimental, literary arts zine. The double issue features Happy Hour, a suite of 60 poems by the late American outsider poet FA Nettelbeck, illustrated by artist Sophie Jodoin, and Fugue XI, a slim booklet featuring a collaborative, typographic, poem.
Issue ten of Four Minutes to Midnight, a collaborative, experimental, literary arts zine. The issue is loosely themed around the notion of radical beauty, and features work from over 30 artists and authors.
Absurdist SS13 sale campaign for SSENSE. GIF design collaboration with Claudia Mate.
Online fashion editorials for SSENSE. Creative direction by Pete Hellyer, photography by Brent Goldsmith.
Art direction, UX and design of the SSENSE e-commerce and editorial magazine website, focusing on a minimalist, responsive layout.
Evolution of the SSENSE brand, based on the redefinition of its core values and brand expressions. Included the refinement of the logotype, visual identity applications across all platforms, typography, editorial and e-com photography, and advertising standards.